The companies offsetting their entire existence

The drive to ‘net zero’ has brought a new energy to climate action, but has also brought new levels of greenwash. Everyone has a net zero target to meet, but how that’s defined is a bit of a free-for-all. Interchangeable terms and vague commitments abound. But a small handful of companies are attempting to go bigger and better on their emissions.

When they start thinking about the impact on the climate, most companies are prepared to take on their direct operational emissions. Others are bol...