Brand Identity: What It Is and How to Create One

Updated by Tara Malone When it comes to brand identity, Coca-Cola has one of the strongest ones on the planet. Coca-Cola’s branding is memorable, recognizable, powerful, and speaks to you on a subconscious level. It’s become synonymous with ordering a drink at a restaurant or bar. This doesn’t just happen. It’s a very intentional strategy. It’s… Brand Identity: What It Is and How to Create One