Publicity Lessons: A Cautionary Tale

By Linda Murphy Marshall

Except for a book I co-authored on the South African “click” language Xhosa, this is my first book, so most of the advice I offer I learned looking through a rearview mirror. I’ve made mistakes.

Even if you can afford a publicity team, they’re not holding your hand 24/7, and their tenure doesn’t extend indefinitely after your book publication. You’re on your own.

* Approach friends or publications willing to include a review or interview, if that’s your goal,...