What is Copywriting ( + What Does a Copywriter Do?)

Everyone knows the primary goal of every business is to sell their products or be hired to provide their services.  But when it comes to the “how-to” of turning prospects into customers, there are many subgoals that need to be achieved along the way.  Businesses need to: And the primary vehicle for achieving all of… What is Copywriting ( + What Does a Copywriter Do?)