Pushing Beyond the Obvious

In a recent blog, advertising legend Dave Trott shares the story of the insight that led the Wright brothers succeed in recording the first human flight in history, while everyone else struggled and failed. The key insight was that they understood that it was not the air under the wings that powered the flight but it was the lack of air above the wings that sucked the aircraft upwards. This was going against all known wisdom of the day. So, there is a time and place for following conventions and...