Personal Branding: 5 Rules to Follow to Make an Impact

Personal branding, to quote Amazon’s founder Jeff Bezos, “is what other people say about you when you’re not in the room.” It’s food for thought, really — what are people saying about you behind your back? And what kind of impression are you leaving so that they’ll see you as someone they can benefit from rather than not?

That’s really what branding for businesses and corporations is about. But can personal branding follow the same formula?

That’s the mission of Gerard Adams, The Millennia...