Streaming Service Ads Are ‘Boring’ and ‘Unpersuasive,’ Study Finds

All of the major streaming companies have an ad-supported streaming option. Disney+ is the latest streaming service to make the transition, a month after Netflix debuted its ad-supported membership tier on November 3rd. Advertisers will likely flock to these companies to have their products displayed by such popular services.

The problem is consumers don't like the ads. Both advertising companies and the streaming services playing the ads will need to devise a plan to make the ads interesting a...