Branding - It Stinks But You've Gotta Do It

Recently, I have spent a fair amount of time reading about social media and promotion. Whereas social sites like Facebook and Twitter used to be the magical realms where only the brave, computer savvy individual would dare tread, more and more people have started to ride the wave. But individuals are not the only ones who have taken notice. Businesses are starting to build and manage their own accounts on these sites so that they can quickly and efficiently disseminate information to their...