21. The enduring power of storytelling

Despite shrinking attention spans, storytelling remains a powerful way to get your message across. We speak with corporate communications coach Arabella McPherson about how telling a story helps you get straight through to the emotional part of someone’s brain, so your communication is NOT clear as mud!

Interview links

Arabella McPherson at Resonate Communications

Arabella on LinkedIn

‘Storytelling and influence: Communicate with impact’ – Macquarie University Global MBA unit on Coursera (taught by Arabella and Lawrence)

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