Where? What? Why? Interrogating Lugana DOC

The Consorzio Tutela Lugana DOC launched a major effort this fall to raise their region’s profile among consumers here in the United States. It’s a big job — Lugana’s name is not familiar to many fans of Italian white wines here in America.

Some consumers may think first of Logano not Lugana  — as in NASCAR star Joey Logano! And the market for both Italian wines and wines in general is crowded. It’s a tough market to break into.

But Lugana’s initiative is worthwhile. The wines that we have taste...