Watch Out for Silver Bullets!

Jim Everhart explains why every marketing program needs strategic messaging.

Today’s post is by Jim Everhart, author of BRAND VISION: The Clear Line Of Sight Aligning Business Strategy and Marketing Tactics (CLICK HERE to get your copy).

If you and your company are involved at all in marketing (and who isn’t?), you’re constantly being bombarded by sales reps, each claiming their marketing tactics or services are the silver bullets that will put you over the edge, into viral heaven.

Read the rest of this post at thoughtLEADERS, LLC: Leadership Training for the Real World.