Words Into Works #058 | Less, But Better

Before the Covid-19 Pandemic, Southwest Airlines was profitable for forty-seven consecutive years. A rare and astonishing feat, given the volatility of the aviation industry. According to the late Herb Kelleher, the company’s former CEO, one of the many reasons for Southwest’s success was its deliberateness in making strategic trade-offs.  Greg Mckeown summarizes Kelleher’s approach in […]

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