The ‘Secret’ to User-friendly Negotiations: Split the Pie

For some people, the very idea of “negotiating” is not just unappealing, it’s downright scary. It’s often tainted with connotations of coercion, pressuring, or even trickery. All those tired clichés about used car salesmen perpetuate the myth that negotiations are something to be dreaded.

In short, negotiating is stressful and can bring out the worst in people.

Barry Nalebuff is working to change that. He knows how to humanize the practice of negotiation and render it comfortably useful to anyon...