Tell The Difference Between Real & Unreal Copywriting Services?!

Unfortunately, many well-established business owners think professional copywriting services offer their clients a bunch of random words that sound good. A bunch of words that they may in fact be able to put together themselves on their website and…

Some of course think it's writing an ad for tv. Radio. Print. An annoyingly long sales page that seems to go on forever and ever, trying every which way to sell you on some brand new "get-rich-quick" scheme, here today (gone tomorrow).

But what if I told you that it's none of these?

That a line has been blurred only to confuse and persuade you into believing that what you're buying into, is just some ordinary writer that's convinced you to believe they're some kick ass copywriting guru?

You see what I'm starting to understand, is that you (the well-established business professional) MUST fully get what "real" copywriting services provide, versus unreal – shake your head in disappointment – copywriting services out there claim to provide, because:

A web/graphic designer will often try to "write copy" themselves because of the additional cost and time outside of just the design they didn't want to tell you about. Worse yet, a designer may even ask you to provide the copy yourself (as if you know exactly what needs to be written, and how).
A lot of "writers" pawn themselves off as a real professional copywriter because of how much they can charge (anywhere between $100-$500/hr depending on a copywriter's level of experience, reputation) and… it's hard to know who to trust until your average un-experienced "writer" comes along with a scary unpredictably low rate just to earn your business – often skipping town (with your hard earned cash), lacking any kind of real experience, service or results they promised you'd receive.
A lot of former "old school" ad guys think they don't need to know much about the "new school" techniques, until their ad agency downsizes and let's them go (only to find out what they knew then, doesn't work now).
You the business owner feels that just about anyone out there with a laptop can slap together a few words and write something that you think is "good enough." Something that will magically start to bring in more sales than anyone else out there that does what you do, with the simple flip of their magical-handtyping-wand. Often feeling embarrassed and confused over a bunch of words that represent everything your business is not.

Unfortunately, there's a lot more to it!

There's a lot more to finding exactly the right words that attract people to your brand. What you do. And crafting well-thought-out-words and strategies that speak the unique language your audience understands and responds to, exciting them to buy the product or service you (or the company you work for) offers, without beating customers over the head!

Do it right, and any kick ass copywriter you choose to write your copy, will provide you with high-quality premium level copywriting services that go well above and beyond the noise of what everyone else out there is doing and more!

Do it wrong…

And you'll just add to the overabundance of noise that continues to plague the world of business – your competition walking away smiling every time, quietly devouring more in lost sales than it actually takes to hire a REAL professional.

DESTROY THE NOISE: Go onto Twitter right now and enter #DESTROYTHENOISE to your next tweet, using it to share your own tips and kicks throughout the week of what helps you in your business stand out from the noise of what everyone else is doing. Is it a quick tip you discovered? A new product, service, or concept that really stands out to "destroy the noise" of what all the other businesses do? Enter your thoughts each week using #DESTROYTHENOISE and be heard! Your random insights, and thoughts may be featured in an upcoming blog to reach hundreds of businesses just like yours, around the world.

From small well-established businesses to large international ad firms & brands, I (Jared Matthew Kessler) have taken on a wide variety of copywriting projects that encompass just about everything in my field. Increasing sales with words, I help companies stand out from the noise (not just add to it).