A Different Take on Branding: Four Doorways

A friend shared this very enlightening article with me the other day and it made all kinds of light bulbs go off in my head.

Basically, the article discussed four doorways, or access points, of fiction:

Story
Character
Setting
Prose

As readers, we gravitate to certain doorways.

There are those who pick up a book, hoping for a page-turner. Story is their flavor of choice.

There are those who pick up a book, hoping to fall in love with the protagonist. Character is their flavor of choice.

There...