What's An Indie Writer To Do?

Being new to the business side of book publishing, I figured that I should start thinking soon about setting up some book signing events. I dreaded the thought of seeing myself sitting out there, in a bookstore or a library, waiting to be recognized by someone, anyone, as the author of these here books. Then I decided to look up the 'how to' of setting such an event, only to find this excellent article, that told me not to waste my time: Why Book Signing Events Are A Waste of Time For Authors.
Now I wonder: What do you think? Is book signing a good method of reaching your readers? Did you find better ways of doing it?