One of my business mantras is “control your platform.” If you build your business around a site like Facebook, they can de-prioritize you and disappear you. Twitter’s implosion served as a fierce reminder of that, so I’m blogging more here.
Before Twitter’s implosion, the Fediverse (Mastodon, PixelFed, and all the other ActivityPub-powered systems) drove just as much traffic to my site as Twitter. Other social networking sites are negligible. If I want to follow my business mantra, I must run my...
Published on November 14, 2022 09:44