Emerging Best Practices in Personalization with Piano.io CEO Trevor Kaufman

  We can learn a lot from subscription businesses that experiment with different revenue models and personalization. Organizations with too many offers risk overcomplicating things with competing goals. I’m talking about companies with multiple revenue streams—different promotions, pricing options and tiers and/or a combination of subscription, one-off transactions, and advertising. But increasingly we’re seeing examples of organizations incorporating […]