Four Ideas For Engaging Facebook Apps.
Unless you've been living under a rock, you know that Timeline for Brands has launched. With this new launch, apps are the new tabs. Interestingly enough, most brands are still treating apps like tabs. The issue with this however, is that apps are far more noticeable and can make or break the clean, put together look of a Facebook Timeline. If your brand is still lagging in the app department, here are some ideas to get your creative juices flowing.
Testimonials. I know when you hear the word testimonial you think of an infomercial, but like it or not testimonials are an integral part of your brands story. The recent changes to Facebook have given brands no choice but to tell their stories to their fans. Why not dedicate an app on your page that allows your customers to tell the world how they fit into your brands story? Coca-Cola has a dedicated app called "your stories" that allows customers to do just that. Obviously you can't steal Coca-Cola's app, but you can think about how your customer's testimonials and stories fit into your brands presence and create an app that reflects this.
Contest Hubs. Facebook apps, much like tabs, create the perfect opportunity for you to create a hub for your latest contest or promotion. Having all the details and contest entries in one place is a great way to keep things organized for your fans and build hype for the promotion.
Think Interactive And Unique. Each brand has it's own unique style and voice. At least one app on your page should speak fully to your brands fans by being engaging and interactive. Modern Family does a great job of this with their new "Video Card" app. This app allows you to send your mom an e-card for mother's day that features scenes from the show. This app works not just because it's creative but also because it's a great representation of the brand. All brands could benefit from a unique and brand specific app like this.
Feedback. Social Media creates the ultimate platform for your customers to tell you what they are thinking – good or bad. However, if you dedicate an app specifically to asking for feedback from your fans and customers, you send them the message that you want to know what they are thinking. Why not give your customers some reassurance that you are always ready to listen?
Oh and while your brainstorming ideas remembers that apps are visual. Make sure the photos on all of your app icons fit your timeline's look. Good visuals are the best way to attract fans to your content.
Do you have any ideas for great timeline apps? Feel free to share.
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