Video Games Are The Newest Cable Channels

Trying to understand the real size and scope of the television viewing audience is near-impossible. Even with all of the new monitoring systems, it's hard to really figure out who is watching what (and how much attention they're paying to what's in front of them) - especially when compared to web analytics.

Beyond the introduction of newer types of media and beyond the general fragmentation of television (from cable to specialty channels), the TV industry is also dealing with issues like...