Why Easyjet wants it to be all about you

After decades of ‘tips’ and ‘small steps’ that you and I can take to ‘do our bit’ for the environment, there’s been something of a backlash against personal action recently. A number of high profile authors and commentators reject the idea of individual action altogether. If action is to be meaningful, it has to be at a bigger scale. Anything else is a distraction. This was certainly a theme in Assaad Razzouk’s book Saving the Planet Without the Bullshit, which I reviewed last week.

I’ve wri...