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Amazon Media Room: Press Releases – "Early sales data indicates that inclusion in the Kindle Owners' Lending Library not only generates additional revenue from loans for authors, but actually increases customer purchases of authors' work as well.
In the case of Suzanne Collins' Hunger Games trilogy, 24% of customers who borrowed "The Hunger Games" bought "Catching Fire" and 24% bought "Mockingjay," despite the entire...
Published on April 05, 2012 08:00