The Best Content to Post on Social Media

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Social media is one of the best ways to connect with your target audience and start the right conversations; it’s also a space that doesn’t rely on hard selling and conversions. That said, it’s also a competitive space that requires regular content and creative strategies for engagement. 

Series Posts 

Take a look at our content calendar for the last twelve months, is it full of random posts with irregular engagement? If so, you might want to change gears a little and create a series of posts that encourage specific target users to follow your account and make comments; they work well.

A series of posts could be in the form of challenges and competitions, or they could be stories or a miniseries of comics with cliffhanger endings. Social media newsfeeds have a life of their own sometimes, but there’s no reason you can’t use them creativity to improve brand engagement.   

Give Aways 

People love the word “free,” and if it’s in the form of a simple challenge, it’s easy for them to get involved. Think of a giveaway that suits your brand and consider how to gain more followers with a competition or challenge. One of the best ways is to exchange entries for a new follow. 

If you can focus your giveaway on your brand, you will attract the right kind of people and grow your social media following with relevant customers. Giveaways are a nice way to change up your content and offer something fresh, so make sure your giveaway posts are quite infrequent.

Ask Me Anything 

Ask me anything; posts are an excellent way to dialogue with existing customers and grow your audience. Whether you post written content or video content, there is only so much information you can put across, and there will always be burning questions in the minds of the customers.  

An ask-me-anything session is a live video format where you share your knowledge and experience while giving your audience plenty of time in the end to ask questions. This is an excellent chance to engage with your audience on a personal level and grow the brand.    

Social Takeovers 

If you feel like your social media content has plateaued in recent times, or you need some fresh ideas to improve the performance of your analytics, consider a social media takeover. A social media takeover involves giving the reins to another social media professional for a time period. 

The approach of an alternative social media producer helps to freshen up the content and improve engagement. For example, a social media producer might decide to use an alternative channel and sign up for a WhatsApp Business number to connect with a different set of users. 

Content Shares 

Content on your social media website doesn’t have to be original. This might come as a surprise to some brand owners who spend a great deal of time crafting original posts, but the truth is that social shares and retweets can be just as effective for engagement as well-made content.