A New Way to Fight Spam?

A New Way to Fight Spam?

Recently, I participated in a BookSweeps promotion in order to garner some new subscribers to my newsletter. People enter to win a collection of books, and the grand prize winner also wins an e-reader. Although I know going in that a lot of people who checked the ‘subscribe’ box next to my name are going to unsubscribe, I’m still looking to expand my reach, and this is one more way to do so.

Once the promotion is finished, I get a list of everyone who chose to receive my...