a thorny problem

You don't often encounter humor in the vegetable section of the grocery store.  But yesterday Gay brought home a couple of artichokes that looked a little the worse for wear, which were decorated with a plastic insert that declared them to be "Frost Kissed ™ To Delicious," and went on – in the artichoke's own voice! – to explain "Once cooked, I transform into a perfect green Artichoke with an enhanced, nutty flavor." 

On the other side it points out that "Artichokes become 'Frost Kissed' at temperatures below 32°.  The outer layer turns brown, flakes and peels, much like a sunburn.  Once cooked, the flakes disappear, revealing a delicious, green Artichoke."

I want to hire that guy for flap copy . . .

Joe

(P.S.  The artichokes were pretty good, actually; a little bitter in the outer leaves.)