"I'VE HEARD OF THAT"

People are afraid of not fitting in. No one wants to spend $26 on a book unless they can talk to their friends about the book they're reading and the friend says "Oh shit, I've heard of that."

The word "pop" in pop music stands for "popular." People listen to it because it has a beat and you can tap your foot to it, and also so they fit in. The man on the radio tells them what is popular, they in turn tell their friends about their new favorite "artist."

Break out of the box. Buy The Drunk Diet. Listen to rock n roll. Become part of the revolution. You are allowed to have your own opinions.