What is Your Double Bottom Line?

Seth Godin, in his book This is Marketing, writes, “Instead of asking, ‘How can I get more people to listen to me, how can I get the word out, how can I find more followers, how can I convert more leads to sales, how can I find more clients, how can I pay my staff …?’ You can ask, ‘What change do I seek to make?’”

That question is a game-changer. It’s even more so for all of the ministry leaders I am coaching (or have previously coached). Why? Most of them are starting businesses that go beyond t...