Billion-dollar platforms — how they did it

I was asked recently whether platforms will conquer the world. My view? They already have. In this article I share how they’ve done it, and how you can successfully bring your own platform to market.

Ubiquitous platforms

Almost every aspect of our lives relies on some kind of software platform, whether it’s the apps on our smartphone, the online marketplaces we buy from, the payments we make, the comments we post on social media, or the television shows and movies we stream. Even the c...