Skipping vs. Internalizing

Skipping vs. Internalizing:

Stephen Anderson, commenting on concerns within the community regarding "skipping the critical IA step" or "ditching wireframes to go straight to hi-fidelity":

Human beings don't think about content separate from presentation separate from structure separate from (fill in the blank)… We experience the world around us as one integrated whole. By insisting that we create these artificial distinctions [with clients and our projects], we confuse more than help.

Asking someone to comment just on the interaction or just on the structure — independent of the other pieces — is a bit like asking someone to judge a chocolate chip cookie based on only a handful of ingredients. 'Here, these are the wet ingredients (eggs, sugars, vanilla) — what do you think of this cookie?'

How can we possibly expect to get good feedback on such an incomplete experience?

/via @jmspool