Hojicha Craze Goes Global

Japan has been witnessing a hot tea trend sweep the nation. In recent years, Hojicha, or roasted green tea, has experienced a boom that resounded way beyond the country's tea industry. Quickly recognizing a cool concept, the rest of the world hurried to follow suit and make Hojicha the current rage among tea choices, much like how they embraced Matcha when it first entered pop culture.

The Lowdown on Hojicha

Hojicha is a green tea variety from Japan. Admittedly, it wasn’t given as much attention...