Purity of Intention in Your Marketing

I’ve noticed that many service providers who consider themselves “spiritual” often toss their spirituality out the window when it comes to marketing.

For example, when they’re taught to use a sales/conversion funnel, they feel like they “have to” use it, even though it feels contrived and manipulative to them.

I say there’s no need for a sales funnel.

Holistic practitioners know that deep change is a long-term process, and yet in their business, they sometimes try to force short-term result...