Launching a Startup with a One Page Business Plan

It is common that when it comes to topics we’re unfamiliar with or places we’ve yet to explore that they are shrouded in mystery. Why? Because we don’t know. We’re not familiar. As a result, we conjure up ideas and pictures of what we are to anticipate. Seemingly, more often than not, we’re way off and completely wrong.

I see this all of the time with the idea of startups. Before we embark on the path journeying towards creating a business or non-profit from scratch, we imagine all sorts of fanta...