Twitter Handle Of The Week

Pity poor Liz Trussell. Her Twitter handle is @Liztruss and for some reason politicians, newshounds and other unsavoury characters seem to mistake her for the new British Prime Minister, Liz Truss, who, as social media was another thing she discovered late in the day, has had to make do with @trussliz.

Still, it has boosted her followers and Trussell does seem to have a sense of humour. On September 7th she tweeted “Grabbed lunch at IKEA today, picked up a new cabinet”. However, things are likely to get worse for her, at least in the short term, if the experiences of John Lewis are anything to go by.

Lewis whose Twitter handle is @JohnLewis and whose profile says he is a “Computer science educator, father of four, social liberal, atheist, and not a retail store”, receives upwards of 50,000 tweets a year from people trying to contact the British retail store, John Lewis, whose handle is @JohnLewisRetail.

Life was so much simpler when we made phone calls and wrote letters.