Why It Is Good To Niche Down Your Services
Photo by Eduardo Dutra: https://www.pexels.com/photo/person-in-front-of-laptop-on-brown-wooden-table-2115217/I joined a virtual assistant group on Facebook about three to four months ago because I wanted to learn more from other virtual assistants like me and also grow my skillset. I noticed a couple of young virtual assistants hyping up the group, so I joined out of curiousity.
The owner of the group hosted a five-day virtual assistant challenge a day after I joined. During the challenge, one newbie asked the million-dollar question that a lot of us were burning to ask, “Is it necessary to niche down your products and services?”
The woman said no. This was way before the Virtual Tribe kicked off its signature virtual assistant training program. I got confused since most people say otherwise. I decided to take it upon myself and investigate this subject matter and was amused by the results I found.
Other virtual assistants gave a contradictory opinion to this woman’s thoughts. According to all of them, it is important to niche down your products and services. Here is why:
1 It is easier to attract clients that you desire to work with
If you market yourself to everyone, you attract no one. It is okay to be great at a lot of things, but a lot of clients will not buy into your product or service. It will tell them that you have an identity crisis of sorts. If you are clear about the type of products and services and the type of clients you desire to work with, however, you will get better results.
2 It prevents burnout and fatigue
Another reason why it is inadvisable to be a jack of all trades and do every single thing is more from the health standpoint. If you keep trying to juggle every single virtual assistant task, you will get burned out and tired easily.
3 It is better to focus on your core strengths
What are you interested in? Is it admin-related work, or is it social media? Choose your area of interest and stick to it. For instance, I have chosen to stick to being a social media virtual assistant as it interests me, plus it is one of my strengths.
4 It makes you stand out
Always ask yourself this question if you are first starting out in any field, be it virtual assistance or otherwise, “What do I want to be known for?” If you choose a niche, people will remember you better for that, and you will stand out from the pack.
5 You will grow faster
The more people know you for a particular niche, the quicker you will grow your online presence and the more clients that will come flocking to you. Say, for example, you are a graphic designer, and you work with health and fitness companies. You would go to their websites if they are already established or you go to sites like Reddit or Facebook where your clients are lingering and pitch yourself there and BOOM…watch the sparks fly!!
Conclusion
There is nothing wrong in juggling different things at once or in following the woman’s opinion. But at the same time, don’t just do something because some successful person gave you that advice.
Rather, go out there and form your own judgment. Do your research. It is okay to ask for advice but not just because something works for someone does not guarantee that it will work out that way for you.
[image error]Why It Is Good To Niche Down Your Services was originally published in CRY Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.
