What if I'm A Writer But I'm No Good At Marketing?
Many writers are finding out that even the Traditional Publishers want much more of the promotion or marketing to be done by the writer themselves.
Many writers feel they are incapable of this kind of work…
Well, perhaps my guest post for Joel Friedlander, Virtual Book Promotion and Word of Mouth, can show you that radical creativity can come to a writer's rescue—writers are highly creative, right?
But, my personal solution to marketing promotion may not be what you want to do.
You may have to use that creativity to produce your own brand of promotion…
A free book that could be your catalyst for producing your own author's platform is Seth Godin's Unleashing the Idea Virus.
This excerpt from Wikipedia sums up Seth's views very well:
"Godin believes that the end of the 'TV-Industrial complex' means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, he thinks marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable. Godin refers to those who spread these ideas as 'Sneezers', and to the spreading idea as an 'IdeaVirus'. He calls a remarkable product or service a purple cow.
"Advertisements on television and radio are classified as 'interruption marketing' which interrupt the customer while they are doing something of their preference. Godin introduced the concept of 'permission marketing' where the business provides something "anticipated, personal, and relevant'."
I should add that many writers' methods of using Social Media could be called "Interruption Marketing" :-)
Yeah, I know, that Seth guy uses the dreaded word "marketing" a lot; but then, that's what he's an expert at and a huge number of people who are not writers just love the man.
Which brings up the concept that writers can find lots of stuff to use when attempting promotion by "translating" what those "nasty business folk" read—product = book, consumer = reader, factory = writer's cave…
So, if you're a writer seeking a readership, I hope you download and read Seth's book and I hope you'll also translate what he says in this video :-)
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Tagged: author platform, book marketing, book promotion, Finding Readers, Permission marketing, Seth Godin, Unleashing the Ideavirus, Word of Mouth
