What’s the Big Idea?

How arguing with yourself can sell your book.

By Allison K Williams

One key way to sell a memoir? From a “hot essay”:

a well-argued, passionate, strongly written essay or OpEdpublished in a major media outletthat garners attention online and off.

Simple, right? Just write your piece and go viral! But first, let me tell you what the Powerball numbers will be this week…

Nobody can guarantee virality (not even people with millions of fans already!) Fortunately, your work...