A to Z Challenge: B

Today's letter is: B for Book Reviews.



As the date for my debut novel approaches I find myself worrying more and more about book reviews.  They're a great way to get the word out about a book - every author needs them.  But how do we deal with so-so, or even worse, bad reviews? They are bound to happen.  Our work isn't going to please everyone.



So what are your thoughts on how to handle Bad (another B word) reviews?  Do you shrug them off, chalking it up to personal taste.  Or avoid...