20. How to apply Storybrand if I have two types of customers
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- Many companies feel confused when communicating to different audiences or types of customers.
- It doesn't matter if it's a B2C or a B2B customer. What you have to be clear about is the problem you are solving.
- What we want to address today is what happens to companies that sell to other companies, but also to the end consumer. That is, they have multiple audiences. Airbnb, for example, sells to those who stay in the homes, but it also sells to homeowners to rent them out.
- What you have to be clear about is that if the problem you're solving for another company is different from the problem you're solving for the end consumer, it's no good using the same brand script. You have to do it differently. Including the website. Many companies and entrepreneurs mix messages within the same website because they want to reach companies and individuals. And that doesn't work
- An end consumer is more likely to reach you through your website than a B2B customer, i.e. another company. In the latter case, it is easier to reach this type of customer through networking. Companies take more into account your image in the market and your reputation. What you transmit in your interactions with others: both personal, but especially in social networks.
- If you have two audiences, it is best to orient your website towards the end consumer.
- To work relationships with other companies, it is best to do it by email and create a specific page for them on your website that sends them from your emails.
- You have to have a main page, aimed at end consumers, but another one ready for when you address businesses, especially through email messages or social networks that lead to that second page.
- You don't need to have two domains or anything like that. You just need to be clear about the link you send depending on the type of customer.
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A big hug and I'll see you in the next episode. Bye.
