How Amazon plans to expand into mental health services with on-demand therapists

Amazon Care

Jordan Parker Erg

Business Insider

Insider has learned Amazon is planning to add mental health services to its portfolio — so one day you may not only have an Amazon robot cleaning your house, an Amazon doctor providing care, and an Amazon store to pick out your clothes, but you could also have an Amazon therapist.

Amazon’s primary-care service, Amazon Care, plans to add behavioral health support to its growing list of medical offerings, and is planning to partner with mental health care provider Ginger.

The service, which hasn’t launched yet, will provide Amazon Care users on-demand access to mental health experts, such as licensed therapists or psychiatrists.The move would mark the latest expansion of Amazon’s incipient primary-care business, which offers on-demand virtual care through an app, connecting people with physicians for primary care services.Amazon has been doubling down on its healthcare business. Just last month, the company announced plans to acquire One Medical for $3.9 billion.

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Via https://www.businessinsider.com/amazon-plans-to-expand-into-mental-health-services-2022-8