TOP FRANCHISES FROM IP: MORE THAN JUST A MOVIE

What is the secret to growing a franchise from niche beginnings to global goliath status? I asked my good friend (and marketing mastermind) Vincent Bruzzese this question—and found myself tumbling down the rabbit hole as he shared his findings on the makings of the biggest IPs dominating the entertainment landscape.

Billion Dollar Franchises

Original content that attracts an avid fanbase, whether as:

Book – Harry Potter, Lord of the Rings, Alice’s Adventures in WonderlandMovie – Star Wa...