Write Something Wrong
Now I know you never get anything like writers’ block, but for us mere mortals, here’s a little trick that supposedly originated somewhere in the Ad world back in the Don Draper days—
When you can’t seem to write a good ad, write the worst ad possible.
Can’t think of a reason why people should switch from Brand A to Brand X? Write an ad telling them why they shouldn’t.
No idea how to convince folks to visit destination B? Create an ad warning them to stay away.
Don’t know the right things to have your character say in a key scene? Write the scene having her say the worst things she could possibly say at that moment.
Trust me on this, it works.
Fine, you don’t trust me, so I’ll explain.
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