What does "The Times" (of London) think of THE THIS?

I'm afraid this blog will become a bit repetitive over the coming weeks, as I post various reviews of The This , good and I'm sure bad. But I can't pass over this Times review by Simon Ings, which picks it as their SF book of the month. 

Book of the month
The This by Adam Roberts 

The This is a new social media app. One that is injected straight into the body, so you can connect with other people without using technology. Its mass adoption leads humanity ineluctably to the creation of a hive mind-li...