B.o.B Working On New Adidas Shoe With T.I.?

B.o.B: Coming to a shoe near you?

The relationship between rappers B.o.B and T.I. is one of the strongest mentor-mentee bonds in hip-hop, rivaled only by the likes of Jay-Z and Kanye West, Birdman and Lil Wayne, and more recently Snoop Dogg and Wiz Khalifa.

But when I sat down with the two Atlanta-based emcees earlier this month, it became clear to me that theirs is a most entrepreneurial bro-mance. B.o.B was first discovered in Club Crucial, a nightspot owned by T.I., and he's now signed to...

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Published on March 29, 2012 12:56
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Zack O'Malley Greenburg's Blog

Zack O'Malley Greenburg
Zack O'Malley Greenburg—a Jay-Z biographer and former Forbes editor—writes on the intersection of music, media and money. ...more
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