The trouble with cold outreach

​Too much of online prospecting/sales is about reaching out to strangers or acquaintances who have not signaled their interest in your work.

"But based on their profile they might be interested, so I should reach out to them."  

Most of the time, this feels to the recipient like spam.Most spam is obvious to me before I even open it. The less obvious ones (where I need to open the email and read to realize it’s spam) are written by a copywriter or other marketing expert.

They try to get my attention...