Book Launch – Writing Descriptions and Blurbs – Part 2
I start by writing a rather long (350 to 450 word) description. This is good for Amazon and the paperback cover. To be honest, I’m not that great at blurbs and descriptions, so I find someone on Fiverr and have them write a blurb and description. I paid about $25.00 a piece for two blurbs.
From the larger description, I keep reducing the description down to one or two lines. I do this because if you run ads on Amazon, you only have a couple of sentences. Same with Bookbub and some other websites. So it’s a good idea to do this when you have the time. I get antsy when my book is being edited so this is a good way to spend my time!
I also begin work on 3 new possible stories for new novels to get my juices going.
*** CREATE A LAUNCH CALENDAR ***I don’t pick a launch date until my book is back from the editor and ready to upload. I prefer stress-free writing and launching, so I wait until I’m ready to go. Once the book is done, I pick a date 2 months away. This gives me a chance to get Advance Review Readers and some feedback from at least some people.
You can create a separate Google calendar for this. I use an Excel sheet, as shown above, and fill in the dates and what is going on at that time. This allows me to keep adding and removing things.
