Episode 254 – Best Pages, Ads, and Newsletters with Bryan Cohen

Mark interviews Bryan Cohen who runs Author Ad School, Best Page Forward, and co-hosts The Sell More Books Show.

Prior to the interview, Mark thanks his patrons, reads comments, offers a personal update and shares a word about this episode’s sponsor.

You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway.

During their chat, Mark and Bryan talk about:

Bryan’s “Best Page Forward” book blurb writing business that started in 2016Slowly growing the business by starting off with “bargain basement” pricing, and then eventually growing to having 8 writers and having written more than 5000 book descriptionsThe misconception that it’s necessary for a blurb writer to have to read the book they are writing aboutAdding instructions for Amazon and Facebook ads to his repertoireThe fact that even people who work on the Amazon Ads product can find it complex and confusingThe quarterly free Amazon Ad Challenges that Bryan has been running for the past couple of yearsThe hands-on approach to this challenge that begins right at step-oneWho these free challenges and the full courses are forOpportunities that exist within email marketingThe forthcoming book that Bryan is working on that follows the “story” of helping a fictional author named NinaBryan’s long-running podcast The Sell More Books ShowThe importance of regularly scheduled down-time for one’s mental and physical healthA little bit about Bryan’s own personal writing careerBryan’s final “hot potato of wisdom” (a shtick from The Sell More Books Show)And more…

After the interview Mark reflects on the importance of downtown for an author, as well as Bryan’s reminder about starting off focusing on one writing thing and one marketing thing.

Links of Interest:

Bryan Cohen’s WebsiteBest Page ForwardSell More Books Show PodcastBryan’s Kick Your Email KickstarterEpisode 251 – The Author Journey with C.J. AnayaFindaway VoicesBuy Mark a CoffeePatreon for Stark ReflectionsBest Book Ever PodcastLovers Moon PodcastThe Relaxed AuthorBuy eBook DirectBuy Audiobook DirectPublishing Pitfalls for AuthorsAn Author’s Guide to Working with Libraries & BookstoresWide for the WinMark’s Canadian Werewolf BooksThis Time Around (Short Story)A Canadian Werewolf in New YorkStowe Away (Novella)Fear and Longing in Los AngelesFright Nights, Big CityLover’s Moon

Bryan Cohen runs Author Ad School, Best Page Forward, and co-hosts The Sell More Books Show. He’s helped over 30,000 authors through his free Ad Challenges and has sold 140,000 copies of his own books as well.

The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0