How does SEO generate leads?

There's a lot of talk these days about SEO and how it can help your business generate leads. But what does that really mean? How does SEO actually work to bring in leads? It's not as simple as putting a few keywords into your website and calling it a day – you also need to have clear calls to action (CTAs) that appeal to searchers, and you need to write content that appeals to your ideal prospects.

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