'When New York multi-hyphenate Jon Gray set it upon himself to bring the Bronx to the world through food, he faced two battles: establish a successful business at the tail end of a recession, and overcome the high-end culinary world's historically white gaze. Now, Ghetto Gastro, the food collective he co-founded, is connecting the dots between fashion, design, hip-hop and the culinary arts. They've created unforgettable food experiences and products in collaboration with Nike, Microsoft, Airbnb, Beats By Dre and more. They're known to bill corporate giants well into the six figures for just a few dozen dinner guests. Jon was raised in a nurturing, education-forward household in the Bronx. As a teenager, he sold drugs to afford things his peers couldn't. In conversation with host Jay Williams, he talks about how he transitioned from that lifestyle--and applied some of those same skills--to a multidisciplinary career in the arts that he "reverse-engineered," in his words.'
Published on June 13, 2022 19:32