Four Tips to a Better Book Trailer

I'm feeling under the weather this week, so I'm keeping my blogshort. I thought I'd share a few important points about book trailers I've learnedfrom fellow author, Jeannie Linn:
The most common mistake intrailers is too much text. It forces the viewer to do a lot of reading. Thatslows down the video and doesn't utilize the medium to its maximumeffectiveness. You're making a video in order to show a visual display, notrecreate your book blurb.Trailers often spend a lotof time trying to match pictures to words to narrate. Once again, this istrying to tell the plot through images instead of transmitting a look and feelthat will increase interest in the book. The blurb already contains themarketing spiel. A movie trailer shouldn't tell the plot – it should revealtantalizing hints of the premise and use visual imagery to hook the viewer. Make sure you showcase yourname, title, and web info.  At the veryleast, the trailer is another imprint of your author name, brand and cover art.Decide what marketingmessage you want to send with your trailer, i.e. exciting, humorous, sensual.Some books and genres lend themselves very well to trailers. Historicals,paranormals, futuristics -- anywhere you can show setting and costume to enhancethe reader's experience.
All in all, the main purpose of a trailer is to giveadded exposure for your book. Please help me out and add other important tips you've learned. Thanks and have a wonderful healthy week.
Cindy A. ChristiansenSweet Romance, Comedy, Suspense…and Dogs!Fly into a good book today at:  www.dragonflyromance.com

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Sweet (clean) Romance Author