Witness: Selling Memoir Without Platform

Memoirists have it rough. Be a great writer. Tell a compelling story. But first, shake your tail on TikTok until a million people know who you are!

I’ve written before about how platform isn’t social media—social media is an amplifier for messages you’re already sharing in other venues, and a way to stay casually in touch with your audience and your literary community. I divide platform into two categories:

Audience grown from the author’s entire life’s work and career, in which the bo...